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Booking new projects for January 2027

Designing products that make complex things feel simple.

I'm Mara Ellison, a product designer and front-end developer in Lisbon. For ten years I've helped teams in finance, climate and mobility turn messy problems into calm, useful products, and then build them.

Years designing and building digital products
10+
Products and major features shipped
40+
People using products I designed
2M+
Awards, talks and features
7

Teams I've worked with

  • Lumen Bank
  • Atlas Mobility
  • Verdant Energy
  • Fieldnote
  • Oakhouse Coffee
  • Studio Parallel
  • Northwind Health
  • Parcelwise

Services

I work end to end, from the first question to the last line of code, or step in wherever your team needs it most.

01

Product design

End-to-end design for web and mobile products, from discovery and flows to polished, production-ready interfaces.

  • User research and discovery
  • Flows and information architecture
  • Interaction and visual design
  • Prototyping and usability testing
02

Design systems

Foundations that keep growing teams fast and consistent: tokens, components, documentation and the habits that make them stick.

  • Design tokens and theming
  • Component libraries in design and code
  • Documentation and guidelines
  • Adoption and governance
03

Front-end development

I build what I design. Accessible, fast interfaces that engineering teams are happy to inherit and extend.

  • React and Next.js
  • TypeScript
  • Accessible, responsive interfaces
  • Motion and micro-interactions
04

Product strategy

Workshops, audits and roadmaps that turn a fuzzy idea or a tired product into a clear, testable plan.

  • Discovery workshops
  • UX and accessibility audits
  • MVP definition
  • Roadmapping

Experience

From a small studio in Berlin to leading design at a digital bank, and now working independently with teams I admire.

More about me
  1. 2023 – Now

    Product designer and front-end developer

    Independent · Lisbon

    Partnering with a small number of teams each year, from the first workshop to launch and beyond. Recent clients include Atlas Mobility, Verdant Energy, Oakhouse Coffee and Parcelwise.

  2. 2020 – 2023

    Design lead

    Lumen Bank · Lisbon

    Led a team of six designers through the redesign of Lumen's mobile app and the launch of savings goals, now used by more than a million customers.

  3. 2018 – 2020

    Senior product designer

    Fieldnote · Berlin

    Redesigned how research teams capture and make sense of their notes while the product grew from 6,000 to 40,000 teams.

  4. 2016 – 2018

    Designer and front-end developer

    Studio Parallel · Berlin

    Designed and built websites for cultural institutions and start-ups at a small independent studio, and learned that the best design decisions happen close to the code.

Recognition

Some of the moments when the work was recognised by people outside the team.

  • Design systems teams actually use

    Lisbon Design Week

    Talk2025

  • Product of the Year, Mobility

    European Product Design Awards

    Award2025

  • Best Climate Tech App

    Green Digital Awards

    Shortlist2024

  • Calm software, explained

    Interface Days Berlin

    Talk2024

  • Website of the Day

    Web Craft Awards

    Award2024

  • Ten product designers to watch

    Studio Journal

    Feature2023

  • Best Customer Experience in Digital Banking

    Fintech Design Awards

    Award2022

Kind words

Founders, product leaders and engineers on the projects we shipped side by side.

Mara spent her first two weeks riding along with our drivers. Everything she designed after that felt obvious in hindsight, which is the highest compliment I can give a designer.

Inês Carvalho

Head of Product, Atlas Mobility

She designed the app, then she built it, then she stayed to make it better. Our engineers still reach for her components every single day.

Jonas Weber

CTO, Verdant Energy

Mara brought calm to a team that was moving very fast. She made it easy to say no to the wrong things, and our customers noticed the difference straight away.

Sofia Almeida

Chief Product Officer, Lumen Bank

Our online shop finally feels like walking into the café. Orders tripled, and our regulars keep telling us how easy it is to find their next favourite coffee.

Rita Moreira

Founder, Oakhouse Coffee

Have a project in mind?

Let's make something people love to use.

Booking new projects for January 2027. I reply to every message within two business days.

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